Everyone knows Sony's marketing can be, uh, interesting. Most people have seen the US commercials for the PlayStation 3, but not so many people have seen the Japanese commercials.
Since the Japanese launch of the PS3 is scheduled for November 11th (aka 11/11), most of them involve people seeing 11/11 in odd places. They're short and interesting and there aren't any creepy babies.
Here are some YouTube links for your viewing enjoyment.